{{Grammar Box}} As an adverb, 就 (jiù) can be placed before the predicate to add emphasis. It often has an intense or provocative feel to it, similar to "just," like how we sometimes say in English "it's ''just'' not right!" This emphasis very often appears as 就是. == 就是 Used as "is exactly" == === Structure === 就 frequently comes before the verb 是, and "就是" means "(is) exactly".